compensation: Based on Experience employment type: full-time
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The Marketing Manager will spearhead all sales and marketing activities for Infinity Enterprises Companies. This position will work closely with the President/CEO to increase sales volume for IEG companies through online and offline resources.
PRIMARY DUTIES AND RESPONSIBILITIES
Develops and maintains relationships with key community influencers to drive sales. Liaise with Tourism Whistler, Chamber of Commerce, Concierge association, The Hotel association, tour operators etc.
Conducts cold call sales appointments with businesses in Whistler and Vancouver to promote IEG companies
Partner with local hotels for promotional offers for all IEG companies
Respond to inquires from established and prospective customers
Conduct and coordinate FAMs on an as needed basis
Oversees the development of sales collateral for online and print initiatives
Design and implement successful marketing campaigns with the CEO/President.
Engage and partner with local businesses and organizations to promote Infinity Enterprises companies and products/services in Whistler and in Vancouver.
Set up a system to track success of marketing activities.
Identify and analyze competitors in order to modify the marketing strategy to give our company a competitive edge.
Organize and execute promotional events and activates for our companies, products and services.
Organize and attend tradeshows to promote our companies, brand, products and services.
Maintain sufficient supplies of marketing materials and work with vendors on cost effective production.
Social Media Management:
Create and execute a social media strategy through competitive research, platform determination, benchmarking messaging and audience identification.
Generate, edit, update, publish and share daily content (text, images, video or HTML) that builds meaningful engagement with our customers.
Maintain and optimize company websites and social media pages within each platform by ensuring the correct information is updated (menus, hours of operation, promotions etc.) in order to increase our visibility and ensure we are communicating the right information to the public.
Collaborate with company leadership for customer relations, marketing initiatives, and updated information for all sites and platforms.
Moderate and respond to all user-generated content in line with company policy in order to maintain the company’s reputation and build engagement.
Create a schedule for editorial releases and posts throughout the year to promote seasonal specials, promotions, and events.
Continuously improve our online reputation by capturing and analyzing the appropriate social data/metrics, insights and best practices and acting on the information.
Respond to customer reviews, comments, or questions via all platforms (TripAdvisor, Yelp, Google, company websites)
Design (Highly desirable but not required)
Create marketing collateral in print and electronically for social media, trade shows, website sales, and recruitment.
Create short videos for sales and marketing initiatives and to post to social media outlets.
Perform any other duties as assigned or requested.
3 years of proven experience in sales and marketing, preferably for food & beverage establishments. 1-2 years of proven experience in design work an asset but not required.
Experience in hospitality (specifically food & beverage) highly desirable
Principals only. Recruiters, please don't contact this job poster.
do NOT contact us with unsolicited services or offers